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We love what we do. 

Our history within the profession and experience outside the profession in marketing, media, and creative strategy poises us to out-think + out-create other agencies in this space.


From a young age, Michael has been immersed in funeral service. After spending 13 years at Eli Lily, he returned to the family business with a determination to help families and funeral homes connect on a deeper level. His years in sales and familiarity with the funeral profession have led to deep bonds with partners and results-focused strategies.

Michael’s free time is typically spent going on adventures with his family, coaching his children’s sports teams, or shredding it up on the golf course. He is also involved with his church and the Cursillo Movement for the Indianapolis & Lafayette Indiana Dioceses.


Michael Anderson
Strategy / Sales

Jenny McClanahan
Creative Direction

Jenny’s design expertise can be attributed to natural talent as well as 20+ years at Cox Media managing operations, creatives, and art direction. Now the creative force of @need, she is constantly driving new initiatives and leading the design team with finesse and dedication. She doesn’t just get funeral service, she improves it every day.

For Jenny, making things beautiful doesn’t stop at the end of the workday. Whether through her art or her selfless sense of service, Jenny spends many of her work-free hours touching the lives of her friends and family.


Let's connect 

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