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Display Ads

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Where Does It Fit In Your Marketing Strategy?

All Stages

Depending on the target audience and the ad’s call to action, display ads can be used at any stage in the conversion process. For example, you might run pre-planning display ads with:

  • A gentle prompt to learn more (awareness)

  • An invitation to a lunch and learn (consideration)

  • A direct call to action to schedule a pre-need consultation (conversion)

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Display ads can be used to share any message with a person who matches the right demographics or has interacted with your brand before as they move about the internet. If you’ve ever shopped for a certain item online and then found yourself looking at that same item in an ad while you read a news article, you’ve experienced the power of a display ad.

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