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Local Service Ads
Where Does It Fit In Your Marketing Strategy?
Local Service Ads are designed for families who are actively searching for a funeral home to call and directs them straight to you. Tactics in this stage of the funnel directly generate leads for your firm.
On average, it’s recommended to allocate 10-30% of your marketing budgets to tactics in this stage of the sales funnel.
Local Service Ads appear at the very top of Google’s Search Engine Results Page (SERP) above both organic search results and results sponsored by paid search. They give basic information about your business, including your ratings, and feature a large button encouraging people to call. For busy markets, Local Service Ads can help you stay one step ahead of your competition.
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