Geofencing
Where Does It Fit In Your Marketing Strategy?
Depending on the target audience and the ad’s call to action, geofencing can be used at any stage in the conversion process. For example, you might geofence your local hospice center to show pre-planning ads with:
-
A gentle prompt to learn more (awareness)
-
An invitation to a lunch and learn (consideration)
-
A direct call to action to schedule a pre-need consultation (conversion)
Geofencing is a form of digital advertising that targets people in a particular location. If you’ve ever wished you could invite everyone who visits your funeral home to pre-plan or wanted to steer families from your competitor’s cemetery to yours, geofencing is a helpful tactic to have in your strategy. Instead of being shown an ad based on their demographics, a family might get an ad for pre-planning because they attended a service at your funeral home that week or even because they visited the office of an estate planning lawyer.
Ready to Talk?
Great! Let’s set up a time to chat.