Listings Management & SEO/GEO/AEO
It’s more important than ever to keep your online listings accurate, consistent, and updated––both for families and for AI.
Where Does It Fit In Your Marketing Strategy?
Managing your brand’s listings and optimizing your website’s content for SEO, AEO, and GEO is essential for capturing traffic from families who are already searching for funeral services. One step further than awareness, tactics in the consideration phase of the funnel take families from just knowing about your brand to having positive associations with your brand.
On average, it’s recommended to allocate 30 - 50% of your marketing budget to tactics in this stage of the sales funnel.
Can the content on your website answer your community’s most pressing questions about funeral service? Optimizing your website for both traditional and AI-powered search ensures that the answer is yes, and that families will find you no matter how they search.
Search Engine Optimization (SEO)
The ongoing process of making your website easier for search engines like Google to find and recommend when someone searches for something related to your business.
Answer Engine Optimization (AEO)
The process of making your website's content clear enough that Google (or Siri, or Alexa) will read it aloud as the direct answer to someone's question.
Generative Engine Optimization (GEO)
The process of making sure that when someone asks an AI chatbot like ChatGPT a question, your business gets mentioned in its response.
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