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Pay-Per-Click Advertising (Paid Search)
Where Does It Fit In Your Marketing Strategy?
Pay-per-clicks ads are intended for families who are searching for a funeral home and directs them to your website. One step further than awareness, tactics in the consideration phase of the funnel take families from just knowing about your brand to interacting with it in some way.
On average, it’s recommended to allocate 30 - 50% of your marketing budget to tactics in this stage of the sales funnel.
Pay-per-click advertising, or paid search, are results that appear on the search engine results page above the organic results for a query. This provides your brand an opportunity to appear before your competitors when a family begins their search for a funeral service provider on the internet.
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