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Social Media
Where Does It Fit In Your Marketing Strategy?
Social media posts and ads get your brand in front of families before they are in need of your services. Why is this important? The more familiar a person is with your firm, the more likely they are to call you first in an at-need situation or when they decide to pre-plan.
On average, it’s recommended to allocate 20-40% of your marketing budget to tactics in this stage of the sales funnel.
Organic and paid social media are an opportunity to show up in your virtual community to share, educate, and connect. The information you share might help someone who wouldn’t have sought it out otherwise.
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