Hart's Mortuary, Sardis-Heard & Simply Cremation
In recent years, Hart’s has expanded its offerings in the form of two newer brands: Sardis-Heard Funerals and Simply Cremation of Middle Georgia. Respectively, the brands are able to speak directly to three unique audiences: premium, value, and direct disposition. This expansion was key to serving families better, but clear boundaries needed to exist between the brands or Hart’s hard-earned spot as a market leader could be jeopardized.